ABOUT

ME

Professor. Researcher. Speaker. Author.

Vanessa Patrick, PhD. is the Associate Dean for Research, the Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.

She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). The Marketing Science Institute named her one of the top young scholars in the field. In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was recently appointed as a Fulbright Specialist (2019-22) by the U.S. Department of State Bureau of Educational and Cultural Affairs. 

 

She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition. She has conducted workshops and has given lunch-and-learn talks at companies like Schlumberger, AIG, and Page. In addition, she has been an invited speaker at casual venues like the Hellenic Society gathering and has pulled off a stand-up act based on her research to a live audience for Stand Up Science. She is skilled at conducting webinars and virtual seminars to both national and international audiences.

 

She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is an Associate Editor for the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology and the Journal of Retailing, on the editorial boards of the Journal of Marketing and on the policy board of the Journal of the Association of Consumer Research. She has co-edited special issues on consumer aesthetics for the Journal of Consumer Psychology (2010) and the Journal of the Association of Consumer Research (2019).

Qualifications

  • PhD in Business from the University of Southern California

  • MBA, Marketing from the University of Bombay

  • BS, Microbiology and Biochemistry from the University of Bombay

Notable Achievements

  • Associate Dean for Research

  • Bauer Professor of Marketing

  • Lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.

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